PURE-MOON. Is a fashion brand aimed at supplying retail fashion stores with a ready-to-wear designer and casual/contemporary clothing line for both man and women. The brand’s products are described as simple with a twist. The brand targets both woman and men between the ages of 22-35. PURE-MOON sets to bridge the gap between high fashion clothing seen on international runway shows/ international fashion magazines and ordinary people. The brand aims at bringing international trends and apparel to the African masses. Pure moon also utilizes a bit of hyper-realistic and substantial prints for our bold and daring costumers. We uses heavy prints on some of our designs.