At PURE MOON, we feel that many designers both internationally and locally have designed "Africa inspired" collections before. but we honestly feel like there is no designer that has looked underneath the surface. Most collection done before are all about the cliché stuff, the African tribal prints, using African patterns to create modern and westernised garment blah blah blah!!!!! BORING!!!!!

Africa un-printed collection ss 15....This collection is a rebellion to that, we believe that the mother land has so many elements from which creatives (designers, artists) can draw inspiration from. Africa is greater than the leopard prints. We too are modernised now and we are stepping up to the world stage, to compete with other continents. 

The collection is made from a monochromatic colour palette. And it includes 2 master piece hand crafted jackets made from beads! See pictures on this page!!!!